Tag Archives: art

A Message To Me from the Marketing God. 

In my last e-mail newsletter, I introduced the concept of “Spiritual Marketing.” The writing was mostly tongue in cheek, but now I am taking the idea a little more seriously. Let me tell you about a recent visit I had from none other than the Marketing God.

As well as a visual thinker, I’m also a spatial thinker. I’m able to turn images around in my mind and view them from different angles and perspectives. I use this capacity to visualize what a client describes to me and can usually get a close approximate to what is desired (if they are articulate). In addition to seeing different spatial orientations, a time element can get involved for projects more complex than a logo. Those times I have to give considerable thought to visualizing how separate graphic units fit together synergistically and throughout time.

A Spiritual Strategy Session

Just recently, I sat myself down in a quiet spot to mull over some design possibilities on behalf of a new client. In a meditation, I tapped into a huge marketing strategy involving the client, me and our project. It was pretty amazing: a 10-month strategy plan, which involved a brilliant way to re-engage the client’s existing e-list. The answer was to beckon or entice the e-list to become a part of my artistic process. As the project’s artist, I would periodically provide updates on my creative progress.

The plan was fairly brilliant. I wasn’t aware that Spirit knew anything about marketing timelines. My client’s first e-list engagement would involve the use of a survey. The client would solicit the e-list’s opinions about certain matters in an up-coming event (happening in the fall,10 months away) that is somehow related to a project/product, which I am working on (that is timed to be released at the event).

Producing Win-Win-Wins

Using the survey results, the e-list would be given monthly updates on how the art is progressing along. Updates will keep the list’s attention on the subject, generating interest and value. There would be a build-up, so that by the time of the event, people are charged up about acquiring the product. Happy people feel they have had a hand in creating something, or feel more involved in its creation. Everyone is satisfied, a win-win-win for all concerned. Win for e-listers who get the product; Win with client being associated with something positive & creative and finally; a Win for me in that I have work and can increase my presence.

But Gone in an Instant

I mean, I “saw” the whole thing unfold so beautifully in my mind’s eye! This time, I tried my best to explain the plan to my client. Maybe I got into too much detail. I don’t know. This time, I owned the fact that the information was spirit-derived. At other times, when the same spiritual download happened, I kept that fact to myself, thinking it would be best. But just like all the other times, when I divulged the vision, my client gave excuses and scrammed. Poof. Gone.

Amazing, but confounding. What is happening here? What good are these grand revelations if they scare clients away? What are my responsibilities? Do I ever divulge what I see/ feel /experience on their behalf or always keep this inspired information to myself? Or maybe I’m wrong about the entire experience. Maybe it’s simply an idea in my own genius brain, I mistook for a revelation?

Wait a moment – what’s the matter with me? If I was an ad agency, the marketing plan I presented has enormous value and costs gobs of money! Didn’t my client realize it was a tremendous gift that I had bestowed … for free? Is that the problem? I didn’t charge or built up enough anticipation?

Another Possibility

I’ve often wondered if the idea of truly being successful is what actually drives people off. Why do they hesitate? Is it because they already know the status-quo but success seems so elusive and unpredictable…?

Most people prepare themselves for failure. Few people prepare for success. They may think they are prepared, but are they? Just look at how happy the million dollar winners of the lotto end up being in the long run. Most were not emotionally prepared, over indulged their neediness, and faced some hard lessons.

Pretend I’m the Wish-Fulfilling Jewel and that I could grant to you everything you wanted your business to be — in the form of a logo. Could you immediately accept the gift without your shadow interfering and wondering if there is a catch? Used to the status quo, your shadow would most likely put the brakes on. It’s not sure what changes and challenges success may impose. If you don’t know what success looks like, you will not be prepared to plunge into these waters.

The Fear of Success

So… to extrapolate, if the people I interact with are a reflection of myself, and if they are all afraid of success (even thought they’d swear otherwise), that can only mean that I, myself, am not willing to face my own attainment of prosperity.

The message ultimately means I should actively prepare myself to embrace success. That means I need to consciously open a space in my life for success to thrive. That means I have to become the kind of person who can accept success and everything that comes with it, without reserve.

The Spiritual message for me from the non-existent, but all wise Marketing God thus becomes, “Plan for Success” and plan well.

© 2018 DARLENE

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My Hermit’s Journey into Advertising

If the idea that Advertising / Marketing / Sales can be used as a spiritual metaphor, I must unlearn my tremendous aversion to it. I hate sales with a passion … to the core. The idea of selling makes me cringe.

Boring Sales

That’s probably because I associate selling with being dragged as a child, along with my siblings, to fairs, conventions, and flea markets. My father expected us to help make sales of whatever new thing he was offering that year. Of course, for us was an exercise in futility. We just did not have “the touch.” While my father delighted in talking to prospects, our prime summer days were spent languishing in dusty halls, or out in the glaring hot sun or in the ear-numbing cold.

We counted the hours for the day to end, hoping desperately to relieve the boredom. We cringed when anybody came by to inquire about some feature of the product we did not know how to answer. Worse still, if dad saw people walk away from us. He knew we’d lost a sale…

Exhibiting at art fairs is not much fun either. I’d be sitting at the exhibitor’s booth, pretty much bored and noticing all the blank faces of people meandering mindlessly past. I’d be passively available, if anyone noticed me. I was virtuously non-intrusive.

On the other hand, the booths that demanded attention received it. I watched the gimmicks of the successful vendors, witnessed the little tricks they used to engage interest. Most of them did what I could never manage–engaging in banter. I silently observed how they used energy to attract energy.

E-marketing

In e-marketing, I can see how an e-mail’s attention-getting headline would correspond to the competing calls of different merchants offering their wares for sale in the marketplace. If opened, the e-mail succeeded in getting past the bored eyes of their recipient. Whether or not the prospect lingers to look at an image or read the content of an e-mail, or moves on depends upon many factors. It’s very subjective.

The spiritual side of advertising challenges this old hermit by asking if I’m being arrogant in my poverty. Do I compensate for and perpetuate having little by feeling spiritually superior to rich people? Is it really a badge of purity not to make a buck?

Updating Old Attitudes

My old attitudes concerning artists and spiritually-oriented people accepting money have resurfaced. For an artist to do very well implies they’ve “sold out” and selling out is considered a bad thing for an artist. With money in the equation, the artist’s work is deemed to be tainted.

I’ve always balked at the practice of placing sales offers at the end of articles in e-mails. To me, it lessens the article. It’s not a true gift if there’s a price tag attached. No, not a gift, a ploy. It’s deceitful. The advertiser pretends they are giving you something for free. Here, take it! But nothing’s free. They are always seeking something in return. They want you to buy something.

Reversing Assumptions

The spiritual side of Marketing challenges me to reverse my assumptions. It asks me: how am I different from anybody else? Is my hunger any less? Don’t I deserve to tout my wares unapologetically, at the top of my lungs, if I choose to?

Like every human being, I have value. I am deserving. So in the end, it’s me I’m selling.

OK. Here I am! Notice me!? I’m the introvert in the corner…

If you opt in below, every two weeks, I’ll offer up some cool observations and insights from my hermit’s perspective and let you enjoy some of my seldom seen Darlene Art (I’m getting better at not hiding the links).

 

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Ten Dragons

Hello Fans!

I’m very happy my Ten Dragons t-shirt design is very popular, at least with the parents. A hardy THANK YOU to all my Texas fans who bought a t-shirt!

I’m really happy it has turned out so well. I remember working out the details as being very tedious and laborius, but the result is well worth it.

This year, at my NTRPGConX Convention booth, I’m planning to sell some color reproductions of this design, just in case anyone attending wants a signed copy.

See you there in a couple of weeks.

D

Design to celebrate the 10th year anniversary of North Texas RPG Con X

“Worlds of Empyrea” Kickstarter Provokes Reflection

The Kickstarter

I wonder how many people know or have guessed just how much I’ve been a recluse during the last quarter century. I’ve seldom been “out there” in the public eye, much less actively hawk my art. I probably do less than the minimum when it comes to touting my own abilities. For a long time, I’ve chosen to remain passive, and for all practical purposes, invisible…to myself. Turns out, I haven’t been all that invisible to my fans.

What changed?

I became willing to see a different perspective. I realized my decades-old story regarding my role within the budding RPG industry has only represented the beginning parts of a saga that’s still unfolding. The past represents only the first chapters of a continuing story. In fact, I can shape and reshape the greater saga (in real time), to embellish the rest of the story–so as to inspire, empower and nurture creativity in other gentle souls working from the heart. Perhaps I could be like a beacon for women in the gaming industry (as well as those not within the gaming industry) to never give up on their integrity or passion. By example, if I’m to fully participate in life, I must relinquish my “safe” status as hermit. But it’s all good, because it’s no longer about me.

To repeat, it’s not about me anymore.

No, it’s about new generations of gamers–female and male–who, at whatever age, are maturing into a sense of who they are, and what their lives’ contributions may be, but who sometimes need inspiration, guidance and a foundation to assure them they have a place and can make a difference in this crazy world.

Currently, we reach back into the past to acknowledge, touch, and revere the genius and the synergistic mix of how, when and where it all began. We honor our beginnings while projecting ourselves into a ripe future, bridging our past with the next step towards embodying the relevance needed to create a bright, bountiful future for games and gamers.

It’s an energetic.

Choosing to embrace the energy of a new perspective, all things become possible. As I become open to possibility, I take off the hand-brake of my limiting thoughts. Finally, I’m prepared to, as my late husband would say, “surf the crest of the apocalypse…” (What an image…)!

If you care to ride along with me, just lean into the wave, and allow it to lift you towards wherever your own potential takes you…

Tally Ho !

Shifting my Artistic Focus…

There is a secret language of signs and symbols that is accessible to anyone who is sensitive enough to take notice. People should be more aware of how dynamically the Universe (The Divine) speaks to us. Communications from the Divine world are constantly being directed our way to guide our paths and decisions. I’ve learned the wisdom of “going with” whatever the messages present. That’s the beauty of it. We need only be present enough to recognize these messages AS messages whenever they appear. First, notice the message and second, be able to receive its meaning.

The customary ways messages manifest are through dreams, synchronicity, song lyrics suddenly popping up into one’s head, a person inexplicably remembered, street signs and bill boards, the unexpected appearance of certain animals, significant phrases from an overheard conversation, hearing something on the radio, a broadcast or a particular movie scene being shone, recurring numbers, contact from an old friend not seen for decades, an accident –literally any happenstance or encounter can have significance enough to guide people in the right direction. All here is to do is to be open.

In a similar way, a major shift in my artistic focus recently became revealed. Back in September, I’d paid for a marketing class I was unable to attend. A portion of my payment had to be swapped out within a certain time for me not to forfeit. I transferred my funds to a weekend intensive in Colorado called “The Art of Feminine Presence” because it was the closest in cost. I took this odd change in focus as significant and chose to be open to whatever the lessons would yield.

This is where it gets interesting. It wasn’t necessarily, what was taught. It was the fact of me attending with a copy of my recently-created “Fantasy Maidens & Beasts” coloring book to show. My artwork received such an overwhelmingly positive response that if I had brought a stack to sell, they would all be gone. That’s when I realized, “Gosh! I’m catering to the wrong market.”

What a realization! The true demographic for my work are the participants of this class. Thus, I’m reorienting my artistic focus to cater to women who are stepping into their feminine empowerment. So, in a very interesting, but round about way, I found a key piece to my marketing puzzle, even though I did not take a marketing class. My creative orientation will adjust towards aiding the course of feminine empowerment in my art through the use of fantasy images.

And I thank the Divine Universal Mind for revealing this to me.

Art created with pencil, colored pencil and grease crayon

For much of the art I have created for AdD&D, I used the medium of pen and ink. It was the preferred medium for the RGP genre, a hold-over from the print technologies of the past, before the digital age. Back then, it was simply easier to reproduce illustrations for offset printing where black was black and white was white–with no grey-scale in-between. Obtaining the illusion of grey-scale using only black was possible, (like stipling with dots) but very time-consuming.

At that time, turning in art using pencil was frowned upon because reproducing grey-scaled art for print via Photo-Mechanical Transfers depended upon the skill of the camera person. The results were not always happy. Often, the subtle details of the art was lost in translation, making the art appear lacking in the printed version. If artists wanted their work reproduced accurately, they defaulted to pen and ink.

But that was back then… This Gallery displays art I’ve created using different types of pencil.

Art created with pencil, colored pencil, and grease crayon

These are from my Sacred Places Series:

Gallery of 12 Calligraphic Art Works

By no means exhaustive, the works within this Gallery were chosen for their unique qualities–like utilizing paper Darlene made herself, her experiments in combining calligraphy with photography, non-usual layouts, calligraphy etched onto glass, type face design based on calligraphy and angelic alphabets, etc..

GALLERY of CALLIGRAPHIC WORKS by DARLENE

Although Darlene started dabbling in calligraphy early on in high school using a Speedball pen and guidebook, officially, she dates learning calligraphy “properly” when she stayed in London in 1974 as her Field term at Beloit College. Her teacher was Dorothy Hammond, Craft member of the prestigious Society of Scribes and Illuminators.

Many years have passed since that time. Darlene has learned her craft from the “who’s who” in the Calligraphic Arts–Shelia Waters, David Howells, Ian Reece, Donald Jackson, and Thomas Ingmire to name a few. Along with a myriad of different scripts, she also learned quill making, vellum preparation, paper-making, Medieval Gilding techniques, marbling and book-binding. Darlene’s also taught calligraphy and helped to co-found The Wisconsin Calligraphers’ Guild. Her calligraphic works have also been published in several books.

About works within the Gallery:

Flower of Darkness. Darlene wrote out in calligraphy several depressing poems using different colored inks for each poem–pale blue, black, crimson–on black paper she created herself. Darlene also hand-bound the book which fits within a box she made in the shape of a coffin. The binding incorporates the accent of a paper sculpture on both the cover and coffin-shaped case. 1986.

Flowering Tree Roundel. After Darlene researched the different flowering plants associated with the 12 months of the year (according to Sun Bear), she arranged the information in a roundel, combining illustration with calligraphy. Likewise, the colors she used for the calligraphy were also associated with the months. 1988.

Albert Einstein Quote. This calligraphic piece, which incorporates illustration with text, was published on the front of the Wisconsin Calligrapher’s Guild Newsletter. It is one of her favorite quotes from Albert Einstein. 1981.

Dragon Alphabet of Decorative Caps. These Capital Letter project combines two things Darlene loves: letters and dragons. 2003.

Photographic Calligraphy. Darlene used her favorite Einstein quote in her photography class at Indiana University. The piece was created by brushing photo-emulsion onto a piece of paper and exposing the portrait image through a layer of acetate that she had calligraphied. When exposed, the places where the light could not get through shows up as reversed lettering. 1986.

Pasolini Quote. Darlene stayed in Italy, attending a 4-month Artist Retreat when she created this calligraphic piece on paper which she made herself. As the time wore on, many of her fellow artists got fairly depressed and this quote somewhat reflects the mood. 1983.

Manjushri. This is a fairly straight-forward calligraphic piece dedicated to Manjushri, the Bodhisattva of Wisdom. In Mahayana Buddhism, his name means “Gentle Glory.” 2006.

Voyagers of the Light. The calligraphy was etched on Glass. 1987.

Osiris, the Plant of Life. This calligraphy was produced using different ink colors for different lines of an ancient Egyptian poem. 1998.

The Power of Love. This is not calligraphy–this is a typeface Darlene designed based on calligraphy. It’s included it in this gallery because it looks fairly convincing as hand-work. 2006.

Troubadour Poem. On the occasion of a marriage, Darlene created a calligraphic piece reminiscent of an illuminated manuscript page, complete with borders and illustration. The illustration is also crammed with hermetic symbols. 2001.

Ophanic Characters. Darlene re-designed a 16th century angelic alphabet, known as Enochian but re-named as Ophanic, according to the principles of character readability. 2009.

Consciously Making a Difference

A shift has been happening within me. But I’m not the only one. Now that I reflect upon it, I’m aware of many other sensitive people who’ve also intuitively been preparing for a major shift in perspective. We could feel it. We just did not know how to name it. Nor did we have the language to describe it. Like others I’ve shared with, I feel we are at a critical juncture for planet Earth within our current space/time. I am consciously tipping the balance in favor of an emerging paradigm of life that compels vision, skills, creativity, courage and collaboration.

sunflower-loDuring the last couple of years, I chose to select projects–like Kathleen Wiley’s two books which combine Jungian insights with biblical wisdoms–that see old subjects with new eyes, new perspectives. By putting my focus on Kathleen’s books, I am adding my energy and input to her message. Both of her books have been very favorably received.

Before that, I devoted my time to a much larger book project several years in the making. Occupying most of 2014 and 2015, I am proud to have added my artistic touches to “Mythos Arcanum,” a new RPG game system based on classic D&D. It’s innovation is that it introduces the concept of “philosophic gaming” which encourages critical thinking about the nature of reality. The morality question is openly addressed. There ARE consequences for stealing, plundering and killing. As in real life, players must figure out alternative ways to achieve their character’s goals. So I am choosing to lend my energy to worthy projects that will help people in some way.

The project I’m currently finishing up is a medieval fantasy and mythological coloring book which I will first publicly present at NTRPGA Con (June 2016). Most images depict powerful women with their animal helpers and familiars. The impetus behind the coloring book is due to the gift of a little girl who showed up at my exhibition booth at GaryConVIII. In response to one of the drawings I had on my table, a little seven-year-old girl presented me with a small piece of paper upon which she depicted a unicorn in colorful felt markers. Her gift delighted my heart.

When I looked around the room, I noticed there was not much merchandise being sold for smaller children. Then it hit me. What if I “give back” to the RPG industry by creating something to delight the children, the next generation of gamers? Could it not also feed the child within the adult? I started my coloring book project with images of things I loved and dreamt about when I was a little girl–mermaids, unicorns, dragons–then expanded it to include a centaur, a winged comic-book heroine with a lion, warrior women with different animal mounts etc…

It’s not only about the coloring. It’s about jump-starting the imagination and enticing new creative neural pathways to form and develop.

This is the way I’m making a modest contribution towards solving problems and offering solutions at the micro level. Yet, in terms of the collective, by adding my piece to a new story, I’m helping to change the conversation. My micro becomes a mega when viewed from the perspective of the collective. At the core is the quiet force of Feminine Power.

The transformative properties of Feminine power are effective because it works from the inside. Residing just under the surface within timeless time, The Feminine broadly understands and works with complexity, bridges ideas in novel and surprising new ways and offers brilliant solutions for all aspects of society. My art is my contribution. As I add my essence to the collective dream, the time ripens for the emergence of a new paradigm of cooperation, a world revolution from the inside-out.