In my last e-mail newsletter, I introduced the concept of “Spiritual Marketing.” The writing was mostly tongue in cheek, but now I am taking the idea a little more seriously. Let me tell you about a recent visit I had from none other than the Marketing God.
As well as a visual thinker, I’m also a spatial thinker. I’m able to turn images around in my mind and view them from different angles and perspectives. I use this capacity to visualize what a client describes to me and can usually get a close approximate to what is desired (if they are articulate). In addition to seeing different spatial orientations, a time element can get involved for projects more complex than a logo. Those times I have to give considerable thought to visualizing how separate graphic units fit together synergistically and throughout time.
A Spiritual Strategy Session
Just recently, I sat myself down in a quiet spot to mull over some design possibilities on behalf of a new client. In a meditation, I tapped into a huge marketing strategy involving the client, me and our project. It was pretty amazing: a 10-month strategy plan, which involved a brilliant way to re-engage the client’s existing e-list. The answer was to beckon or entice the e-list to become a part of my artistic process. As the project’s artist, I would periodically provide updates on my creative progress.
The plan was fairly brilliant. I wasn’t aware that Spirit knew anything about marketing timelines. My client’s first e-list engagement would involve the use of a survey. The client would solicit the e-list’s opinions about certain matters in an up-coming event (happening in the fall,10 months away) that is somehow related to a project/product, which I am working on (that is timed to be released at the event).
Using the survey results, the e-list would be given monthly updates on how the art is progressing along. Updates will keep the list’s attention on the subject, generating interest and value. There would be a build-up, so that by the time of the event, people are charged up about acquiring the product. Happy people feel they have had a hand in creating something, or feel more involved in its creation. Everyone is satisfied, a win-win-win for all concerned. Win for e-listers who get the product; Win with client being associated with something positive & creative and finally; a Win for me in that I have work and can increase my presence.
But Gone in an Instant
I mean, I “saw” the whole thing unfold so beautifully in my mind’s eye! This time, I tried my best to explain the plan to my client. Maybe I got into too much detail. I don’t know. This time, I owned the fact that the information was spirit-derived. At other times, when the same spiritual download happened, I kept that fact to myself, thinking it would be best. But just like all the other times, when I divulged the vision, my client gave excuses and scrammed. Poof. Gone.
Amazing, but confounding. What is happening here? What good are these grand revelations if they scare clients away? What are my responsibilities? Do I ever divulge what I see/ feel /experience on their behalf or always keep this inspired information to myself? Or maybe I’m wrong about the entire experience. Maybe it’s simply an idea in my own genius brain, I mistook for a revelation?
Wait a moment – what’s the matter with me? If I was an ad agency, the marketing plan I presented has enormous value and costs gobs of money! Didn’t my client realize it was a tremendous gift that I had bestowed … for free? Is that the problem? I didn’t charge or built up enough anticipation?
I’ve often wondered if the idea of truly being successful is what actually drives people off. Why do they hesitate? Is it because they already know the status-quo but success seems so elusive and unpredictable…?
Most people prepare themselves for failure. Few people prepare for success. They may think they are prepared, but are they? Just look at how happy the million dollar winners of the lotto end up being in the long run. Most were not emotionally prepared, over indulged their neediness, and faced some hard lessons.
Pretend I’m the Wish-Fulfilling Jewel and that I could grant to you everything you wanted your business to be — in the form of a logo. Could you immediately accept the gift without your shadow interfering and wondering if there is a catch? Used to the status quo, your shadow would most likely put the brakes on. It’s not sure what changes and challenges success may impose. If you don’t know what success looks like, you will not be prepared to plunge into these waters.
The Fear of Success
So… to extrapolate, if the people I interact with are a reflection of myself, and if they are all afraid of success (even thought they’d swear otherwise), that can only mean that I, myself, am not willing to face my own attainment of prosperity.
The message ultimately means I should actively prepare myself to embrace success. That means I need to consciously open a space in my life for success to thrive. That means I have to become the kind of person who can accept success and everything that comes with it, without reserve.
The Spiritual message for me from the non-existent, but all wise Marketing God thus becomes, “Plan for Success” and plan well.
© 2018 DARLENE
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