How delighted I was to discover a client who genuinely wanted to base the layout of his book, Mythos Arcanum, using the proportions of Phi. Most people are not acquainted with the power of Phi and why it is important. Throughout history Phi has been identified as the golden section, golden mean, golden number, golden ratio, golden cut, and the divine proportion. According to science, Phi represents a canon of Beauty.
What’s so special about Phi? The divine proportion is fractal and arises from the division of a straight line into two segments so that the ratio of the wholeline to the larger part is exactly the same as the ratio of the larger part to the smaller part. The beauty of this magic number/proportion lies in the fact that it is omnipresent. It reveals itself everywhere in nature and in everything. Phi pulls together the seeming randomness of that
Phi is an irrational number that approximates to 1.6180339887 and can also be expressed as a mathematical constant. In addition to mathematics, Phi is also important to art and geometry. For instance, in geometry, the five platonic solids; the tetrahedron, hexahedron, octahedron, icosahedron and dodecahedron are all prime examples of beauty in mathematics (as many of their proportions also conform to phi).
At first, I envisioned the physical dimensions of the Mythos Arcanum book itself as conforming to a phi ratio. This was before I fully considered how prohibitive the price would be to produce a small book run that does not conform to established book sizes. Also, trying to find a place for a taller book can be problematic and less user-friendly.
So I did the next best thing. For this assignment, I decided to resurrect the medieval canon known as the golden proportion. The layout’s properties and proportions are based on the Golden Mean (to which an animated example appears on this website: http://retinart.net/graphic-design/secret-law-of-page-harmony
Inside the layout template, the quarter page illustrations conform to the golden rectangle. Underlying the placement of key page elements, such as title and page numbers, is the page grid which reinforces the proportions of Phi. There was also an increase in the number of pages due to the larger proportion of white space to text.
The advantage of using the golden mean in book design is gains in increased comprehension. Also increased readability is achieved because the proportions are more appealing and accessible. People respond to beauty. They are attracted to beauty. Beauty communicates, though it may be so subtle as to escape notice, there is definitely a positive effect.
The result I’m seeking is that the very use of the book not only fires up young minds but helps them become familiar with the reassuring elegance of proportion. The concept of correct choices becomes associated with correct proportion. A subtle (not heavy-handed) but effective means to reinforce the “golden rule.”
It is thus that I hail my client, Joe Aragon, with the exceptional vision and good grace to request phi in the first place, thereby allowing beauty to express itself.